Critical Sales Skills Programme

Master the Fundamentals of Effective Selling.

Unlock the Core of Sales Success in Just 2 Days.

Our Critical Sales Skills Programme is a powerful 2-day workshop designed to get to the heart of what makes a successful sale. Recognising that 80% of sales are won or lost during the discovery phase, this programme focuses on mastering the essential skills that drive successful outcomes.

In just two days, you’ll learn how to expertly establish customer needs and convert latent demand into committed buyers. The training emphasises the importance of uncovering and understanding the deeper motivations of your prospects, enabling you to guide them towards a purchase decision even before presenting your solution.

Discovery Phase Expertise

Learn to uncover and understand customer needs deeply, ensuring a strong foundation for successful sales outcomes.

Latent Need Conversion

Master techniques to transform hidden customer needs into clear commitments, driving prospects toward decisive purchasing actions.

Action-Oriented Engagement

Develop skills to guide prospects into taking action, positioning them to buy even before introducing your solution.

Eliminate Obstacles from Your Sales Journey.

The Critical Sales Skills Programme is designed for sales professionals at all levels who are committed to enhancing their core selling abilities. Whether you’re new to sales or a seasoned expert looking to refine your approach, this workshop is tailored to equip you with the essential tools to succeed.

Ideal for those who want to excel in the discovery phase and convert potential interest into decisive action, this programme is especially beneficial for salespeople, account managers, and business development executives aiming to increase their close rates and build stronger client relationships.

Strengthen Your Sales Strategy with Our Unique Approach

In today’s competitive market, declining margins, slipping close dates, and a weak opportunity pipeline are common challenges that can undermine your sales success.

Our Critical Sales Skills Programme is designed to tackle these issues head-on, equipping you with the tools to not only maintain but grow your margins, accelerate your sales cycles, and build a robust pipeline.

By mastering the critical stages of the sales process, particularly the discovery phase, you’ll be better positioned to close deals efficiently and with greater profitability, ensuring long-term success in a challenging environment.

Accelerate Your Sales Mastery

Gain practical, actionable techniques that immediately enhance your ability to identify and convert high-potential prospects into loyal customers.

Focus on High-Impact Skills

Master the critical sales skills that directly influence your success, focusing on the discovery phase where deals are won.

Expert-Led Training

Learn from industry professionals with proven success, providing insights that are directly applicable to real-world sales scenarios.

Transform Latent Need into Action

Develop the ability to uncover hidden customer needs and turn them into decisive buying actions before presenting solutions.

Got Questions...?

If you've got any queries about Critical Sales Skills we'd love to hear from you.

Why Discovery?

The Discovery team are experts in designing and delivering career-defining development programmes for organisations across the UK.

Our approach to long-term success is to understand the stresses and strains on a business that cause attrition, under performance, disengagement, culture erosion – all things that impact on business success, employee well-being and, ultimately, profits. This approach stems from the Discovery founders’ many years of experience in the recruitment, training and performance improvement arena, and their passion & desire to do things better.
Experience has taught us that recruitment and training are better when approached together rather than in isolation: often, an identified need for recruitment or training can be symptomatic of wider needs across a business. Our diagnostic approach involves exploring all possible options with our clients to ensure we find the root cause before we implement a ‘surface led’ solution.

Your journey to discovery starts here...

Get in touch with us today for a FREE no-obligation 30 minute consultation to discuss your requirements and discover how we can help transform your organisation.
Your Workforce. Reimagined.
Ipsley Court, Berrington Close, Redditch, B98 0TJ, United Kingdom
+44(0) 121 665 4060
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