{"id":16733,"date":"2020-02-03T10:15:00","date_gmt":"2020-02-03T10:15:00","guid":{"rendered":"https:\/\/discovery-adr.com\/?p=16733"},"modified":"2020-02-03T10:15:00","modified_gmt":"2020-02-03T10:15:00","slug":"the-secret-to-graduate-recruitment-how-to-engage-millennials-and-gen-zers","status":"publish","type":"post","link":"https:\/\/discovery-adr.com\/us\/the-secret-to-graduate-recruitment-how-to-engage-millennials-and-gen-zers\/","title":{"rendered":"The secret to graduate recruitment: how to engage Millennials and Gen Zers"},"content":{"rendered":"<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Hard-to-fill roles can be a symptom of wider recruitment challenges such as a limited talent pool, remote job locations or unusual working hours. In these situations, organizations often look to increase salaries as a reactive, quick-fix. While this can achieve short-term success in filling the position, the long-term negative impact could be:<\/p>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Poor retention<\/li><li>High recruitment costs<\/li><li>Skills gaps<\/li><li>Stagnating business growth<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You need to recruit the right people to grow your business. Looking to the future, it is widely acknowledged that graduates are incredibly important in the workforce and it\u2019s predicted that by 2020 <a href=\"https:\/\/www.growthbusiness.co.uk\/will-millennials-and-gen-z-rule-workforce-2020-2551152\/\" target=\"_blank\" rel=\"noopener\">50% of the UK workforce will be Millennials and 24% Generation Zers<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, if these individuals are the future of organizations and are crucial for succession planning and innovation, what can be done to ensure that you recruit the best graduate talent for your business \u2013 particularly into hard-to-fill roles?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With over 20 years\u2019 experience in delivering top graduate talent, here are some tips from Discovery on how to engage Millennials and Gen Zers with your business, and your recruitment process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t rely on quirky benefits<\/h3>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/discovery-adr.com\/wp-content\/uploads\/2020\/03\/alcohol-alcoholic-alcoholic-beverage-beer-338711-1024x683.jpg\" alt=\"\" data-id=\"16735\" data-full-url=\"https:\/\/discovery-adr.com\/wp-content\/uploads\/2020\/03\/alcohol-alcoholic-alcoholic-beverage-beer-338711-scaled-1.jpg\" data-link=\"https:\/\/discovery-adr.com\/?attachment_id=16735\" class=\"wp-image-16735\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/discovery-adr.com\/wp-content\/uploads\/2020\/03\/animal-canine-casual-chair-312599-1024x683.jpg\" alt=\"\" data-id=\"16736\" data-full-url=\"https:\/\/discovery-adr.com\/wp-content\/uploads\/2020\/03\/animal-canine-casual-chair-312599-scaled-1.jpg\" data-link=\"https:\/\/discovery-adr.com\/?attachment_id=16736\" class=\"wp-image-16736\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/discovery-adr.com\/wp-content\/uploads\/2020\/03\/ionut-andrei-coman-APuVjAQc2E0-unsplash-1024x683.jpg\" alt=\"\" data-id=\"16737\" data-full-url=\"https:\/\/discovery-adr.com\/wp-content\/uploads\/2020\/03\/ionut-andrei-coman-APuVjAQc2E0-unsplash-scaled-1.jpg\" data-link=\"https:\/\/discovery-adr.com\/?attachment_id=16737\" class=\"wp-image-16737\"\/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While these are definitely fun and \u2018cool\u2019 benefits that can be a great hook to get employees through the door, it won\u2019t necessarily keep them there. If you don\u2019t cater to some of the more basic needs of employees, such as work-life balance and professional development, then they may well leave. All the time and money that you spent on recruiting your graduate will be wasted, taking you back to square one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Talk about what matters to your company<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Research shows that Millennials and Generation Z are motivated <a href=\"https:\/\/www.hrdconnect.com\/wp-content\/uploads\/2018\/12\/HRD-People-Leaders-2018.pdf\" target=\"_blank\" rel=\"noopener\">more by mission than money<\/a>. In a job advert and the subsequent recruitment process, it\u2019s very easy to get caught up in the fact that you want to give them information about the specific role they\u2019ve applied for while also finding out as much as possible about the candidates. While these are both important, you also need to remember that the candidate is judging your company \u2013 make sure you tell them about you, and what matters to your organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are social events important? What about supporting charities? This will help to give candidates a more rounded view of your culture and values, and they will be able to decide if your company is a good fit for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Signpost the potential for progression<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Employees who feel that they aren\u2019t developing in a company are <a href=\"https:\/\/www.entrepreneur.com\/article\/315095\" target=\"_blank\" rel=\"noopener\">12 times more likely to leave<\/a>. Progression and development are important to most employees, but particularly to those who are early in their career and have a lot to learn. Make sure you demonstrate that you have a plan for your graduates in the job advert \u2013 not only for what they\u2019ll do in this role, but also how you will develop them to have a successful career within your organization. If you also have employees who joined as graduates and have progressed, make sure to create videos, blogs or social media posts telling their story \u2013 if others have progressed and been successful, it suggests your new graduate intake will too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Invest in your employees<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/learning.linkedin.com\/resources\/workplace-learning-report-2018\" target=\"_blank\" rel=\"noopener\">94% of employees<\/a> would stay at a company longer if it invested in their careers. Once you\u2019ve recruited a high-potential graduate, you want to retain them for as long as possible. Demonstrating the willingness to further invest in your workforce is also likely to encourage people to apply for the role. Alongside any internal training, think about how else you could develop your employees \u2013 are there any professional qualifications that they could complete such as CIPD, CIM, Advanced Diplomas, etc.? Or could you develop them further in their professional skills such as commercial acumen training, Leadership &amp; Management courses or presenting with impact training?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strike the balance between them being challenged and supported<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Most graduates have little to no experience in the working world, but they have a lot of potential. It\u2019s important that you strike the fine balance between giving them real responsibility and stretching them, but also ensuring that they have the support in place to ask questions and not feel overloaded or alone. In job adverts and the recruitment process, talk about what they\u2019ll be responsible for but also who will be there to support them \u2013 will they work closely with someone more senior? Or will they have a whole team to support them?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you would like to discuss how Discovery can help you with your graduate recruitment and development, please <a href=\"https:\/\/discovery-adr.com\/us\/contact-us\/\">contact us<\/a>.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Hard-to-fill roles can be a symptom of wider recruitment challenges such as a limited talent pool, remote job locations or unusual working hours. In these situations, organisations often look to increase salaries as a reactive, quick-fix. Whilst this can achieve short-term success in filling the position, the long-term negative impact could be: Poor retention High [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[20,21,18,19],"tags":[],"class_list":["post-16733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-employer-news","category-graduate-news","category-top-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/discovery-adr.com\/us\/wp-json\/wp\/v2\/posts\/16733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/discovery-adr.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/discovery-adr.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/discovery-adr.com\/us\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/discovery-adr.com\/us\/wp-json\/wp\/v2\/comments?post=16733"}],"version-history":[{"count":0,"href":"https:\/\/discovery-adr.com\/us\/wp-json\/wp\/v2\/posts\/16733\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/discovery-adr.com\/us\/wp-json\/wp\/v2\/media\/16738"}],"wp:attachment":[{"href":"https:\/\/discovery-adr.com\/us\/wp-json\/wp\/v2\/media?parent=16733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/discovery-adr.com\/us\/wp-json\/wp\/v2\/categories?post=16733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/discovery-adr.com\/us\/wp-json\/wp\/v2\/tags?post=16733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}