This presented an ideal opportunity to better align the selection process with Merlin\u2019s culture, new values, and business needs, and improve upon the current recruitment approach. The global campaign needed to be sourced across four continents, while remaining consistent with the company\u2019s ethos.<\/p>\n
Merlin recognized that, due to the magnitude of the campaign and the very short time frame allocated to complete it, they needed to find the right partner to support them in successfully executing it. Merlin partnered with Discovery, experts in Graduate recruitment, to successfully attract and process a higher calibre of candidates from more than 8 countries. Alongside this, the level of diversity within Merlin also increased.<\/p>\n
Faced with a very short time frame to run a successful global graduate campaign, a robust and rigorous process needed to be implemented to ensure the quality of candidates remained high. Another challenge Merlin encountered was the reach of the campaign. They needed to source candidates across four continents, while also embedding the company\u2019s ethos and newly established values & competencies.<\/p>\n
Key stakeholders at Merlin recognized that their current approach wouldn\u2019t achieve desired results, so utilizing external expertise was of upmost importance to carry out a successful campaign.<\/p>\n
Merlin required hands-on, entrepreneurial and driven individuals who had the ability and mental agility (fluid\/emotional intelligence) to create opportunities and build teams.<\/p>\n
Due to the focus on a seamless, on-brand campaign, Discovery undertook an immersive induction process to Merlin, including familiarisation visits to some of their sites, to understand what makes them an industry leader. This also ensured the team were projecting a consistent message to candidates to give a \u2018Merlin experience\u2019 throughout.<\/p>\n